Ame Club is an electronic music club established in Valinhos, Brazil.
The brand proposal is an invitation to feel the music connected with your mind, body and soul, surpassing the boundaries of time-space. Many people define this sensation as a “flow state”.
The logo refers to a continuous wave, an expressive line, a spark suggesting a frequency, a heart beat.
If we are really connected to the present moment, we are free from any judgment, fear, or strings that bind us to the material level: we can be in a state of flow, where time expands, where life makes total sense, where you are part of a larger whole.
Year: 2018–2024
Client: Ame Club