Folk Valley is a 5,000-seat concert venue. Inaugurated in 2016, each edition takes on stage several artists, completing more than 10 hours of music without interruption.
Folk, comes from the word folklore, which means the set of customs, legends, proverbs, artistic manifestations shared by a particular group of people.
Inside folk behavior there is a corresponding graphic patterns that are part of the visual cultures’ aesthetic, of all population groups from all continents.
These ethnic graphic repetitions are elements applied to Folk’s brand visual identity, translated into the context of a big concert hall.
Year: 2016
Client: Folk Valley