Laroc is a sunset club of electronic music, leaning in the green valley of Valinhos, São Paulo. The logo and identity were developed prior to the opening of the club, following the sunset and open-air briefing, with features that comprise a major festival within a club for 3,500 people. Many artists who perform there can only be seen at major music festivals in Brazil.
The logo was created to refer to the sunset, despite the coincidence with the format of the tent that covers the stage and dance floor. For the graphic composition of the identity, modular organic forms were defined, starting from a grid 3×3 of circles.
These forms ended up becoming a strong icon in the image of the club, since besides being part of the communication of the events, were used for the creation of stage stage design and the stage of the club by the Dutch 250k.
Year: 2015–2024
Client: Laroc
Pictures: Gui Urban